Can bloggers make money was a debate that took place yesterday in the WSJ between Jason Calacanis, co-founded Weblogs Inc., and Alan Meckler, who is chief executive of Jupitermedia Inc.

This debate, as well as the Slate article proclaiming the death of blogs, is really short sighted in my opinion. The value of blogging does not come from Adsense revenue, but rather in the intangible benefits that blogging provides – improving your career opportunities, relationship marketing and improved online visibility just to name a few. Obviously it’s much easier to quantify the ROI when your only metric is Adsense, but to assume that is the only ROI metric for blogs is making a huge mistake.

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One Response to “Can Bloggers Make Money?”

1. elsua: The Knowledge Management Blog Said:
   on May 25th, 2006 at 2:42 pm

   Is It Really about the Money?

   Yesterday I mentioned how I would be creating a follow up weblog post on another interesting article that Patrick Dodd shared over at Corporate Blogging 101 and which I also feel that he is just so spot on! The weblog…