A must have feature for any blog is a blog-to-email subscription option. This allows those readers who do not use RSS aggregators such as Bloglines (my favourite) and Rojo the ability to receive all of your blog updates in their email inboxes. I use Feedburner and like it a lot.

There is a new service called Zookoda that just launched. I read about Zookoda today on Michael Arrington’s TechCrunch.

If you are a blogger looking for a solution, either of Zookoda or Feedburner will work. I like Feedburner because, frankly, I don?Äôt want to spend a lot of time formatting templates and going through detailed reports: Feedburner?Äôs one-size-fits-all approach is perfect for TechCrunch, and I like the fact that all of my RSS and email subscription statistics are managed in one dashboard. For bloggers looking for a more robust, customizable solution, or who want more detailed reporting, Zookoda is a very user friendly product that will work extremely well.

That was enough for me to give Zookoda a try. After 15 minutes of unsuccessfully trying to get it to work, I went back to Feedburner. Hey Michael, Zookoda is not user friendly.

Message to Zookoda: Make your service intuitive to set up. You should have a step by step set of instructions for each service offering. Make it simple. I had such an unpleasant experience that I will never try your service again, especially when Feedburner is so easy.

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