Most of the press on blogs has been centered on the myriad of benefits blogging brings by helping create a dialogue between a business and its customers (or potential customers). While blogs are a great tool to help you connect and communicate with customers, blogs can also be an indispensable tool for managing internal communications and knowledge management. FastCompany wrote about blogs being integrated into intranet strategies two years ago. In the article It’s a Blog World After All, FastCompany had the following to say:

Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already on board. Unlike email and instant messaging, blogs let employees post comments that can be seen by many and mined for information at a later date, and internal blogs aren’t overwhelmed by spam. And unlike most corporate intranets, they’re a bottoms-up approach to communication. “With blogs, you gain more, you hear more, you understand where things are going more,” says Halley Suitt, who wrote a fictional case study on corporations and blogging for the Harvard Business Review. “Even better, you understand them faster.”

Just because your blogs reside behind the company firewall doesn’t mean that you don’t need to establish blog strategy, policies first. A poorly planned blogging campaign is worse than not blogging at all regardless of whether the blog is in front of or behind the company firewall.

If you would like to discuss if your company could benefit from adding blogs to your company intranet, please drop me a line. I’d love to hear from you.

No related posts.

Posted in Corporate and Business Blogging |
Comments Off

Comments are closed.