Posted by Patrick on July 12th, 2006
Yesterday was the day that Dell launched their business blog. And it didn’t take long before a few of the blog heavy weights put the smackdown on them.
Jeff Jarvis says:
The subtitle is “direct conversations with Dell” but this is as much a conversation as yelling at a brick wall. There is not one link there. It’s filled with promotions for Dell’s wonderfulness.
But seriously, folks, the first step in blogging is not writing them but reading them. The conversation is already happening out there without you. Join in that conversation. Dell continues to believe that it can control the conversation. That horse is out of the barn, over the horizon, dead, and buried.
Steve Rubel says:
More importantly, Dell really failed to get the blog going the way that they could have. This was a golden opportunity for the company. They could use the blog to engage the community in a genuine conversation on the critical issues that have dogged them for years now as well as the good things they are doing. (Recent pictures of a Dell computer blowing up at a conference in Japan were recently the rage in the blogosphere and now the media.) However, they chose not to.
By the way, I agree with Andy Lark that we should be nicer to new companies that try the bloggy Web. At least give them a couple of weeks to get settled into their new homes before we start lobbing rocks through their front windows. Of course, I doubt anyone will listen to me because these companies came into the bloggy Web so late that the mob isn’t gonna automatically be nice the way they were to me three years ago.
I agree with Scoble – give them a few weeks to get things straightened out. However, had they done their homework at the outset, they probably wouldn’t have received the lambasting that they did. Rest assured that with all of the eyes on Dell’s blog, it will either shape up nicely or be pulled within the month. My guess is that they will be forced into doing it right. Their post today shows that they are starting to get it.
Good luck Dell.
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